British Airways - Olympics Don’t Fly

Director: Michael Geoghegan

To celebrate the 2012 Olympics in London, we created a campaign for Britiish airways (an official sponsor) called “don’y fly”. We also created an interactive version of the film where viewers were asked to enter their postal code before watching, and they would see a version of the film where the plane drove past their house on the way to the stadium. About 10% of the British population tried it and was considered one of the most successful interactive social media campaigns of it's time.