Refuge - Frances Music Video “Grow”
Director: Le Cube, Not to Scale
We negotiated with an up and coming artist Frances to create a music video for Refuge titled “Grow” to raise awareness of domestic violence and let young women know they are not alone. The budget £30,000 and was co-funded by the agency, production and the artist.
The film utilises a fascinating production technique in both 2D and stop-frame animation, helmed by Creative Director Ralph Karam. The backgrounds and background characters were printed out and tracked past camera in cycles over a 10 day shoot at Le Cube's Buenos Aires studio while the main characters of Melanie, Refuge and Frances were animated 2D at both Not To Scale and Le Cube. The making of film is a must watch…